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Popular Articles

Mahindra Renault clarifies on 'Sandero' brand
Clarifying on the issue Nalin Mehta, CEO, Mahindra Renault has said.

7Seas Tech ties up with Intel for Kraze game
7Seas Technologies Limited, a Hyderabad-basd game development company, has collaborated with Intel to reach out to new gaming customers. Through the tie up, 7Seas" multi-genre PC racing game ‘Kraze’ will be made available on Intel"s Business Exchange (BX), an online technology marketplace, from next month.

News of the day

Nilanjana S Roy: Living on through Economics
Paul Samuelson had a Nobel Prize in economics to his credit, a large and faithful following who venerated him for his resurrection of Keynesian economic theory, the ear of several US Presidents and a tradition of fruitful, running battles with the likes of Milton Friedman and Alan Greenspan. But when he died this Sunday, at the age of 94, the legacy he left behind him was to be found in college classrooms across the world.
Public Relations

Dish TV unveils new brand identity

DTH player Dish TV today unveiled a new brand logo and TV commercials featuring brand ambassador Shahrukh Khan as part of its Rs 30-crore brand restructuring plan. - Clear signal - Dish TV: Timely move - Media deals in circulation - Dish TV announces pricing of GDR offering - DTH industry: A glimpse of profits at last! - DTH sparks new row between producers and multiplexes The 360-degree campaign will have multiple platforms like television, out-of-home, print and digital media. "Our new brand identity is progressive, dynamic and contemporary. It revolves around "Ghar Aayi Zindagi" and positions the brand around emotional values," Dish TV Chief Operating Officer Salil Kapoor told reporters here. The campaign had a total budget of Rs 30 crore, he added. The DTH brand, which has about 6.3 million subscribers, has moved from its "Santusht" campaign (where the aim was to educate masses to demand for more than basic cable services) to connecting with the masses. "After Santusht, we had the "Sabse Zyaada" campaign, which promised the customer the widest channel bouquet as well as advanced active services," he said. The new campaign has been designed by Mccann Erickson and the TVCs have been directed by film maker Anurag Basu.


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